Sponsors and Advertising For information about placing ads in the program for the upcoming musical, Side Show, please click on Business Ads or Personal Ads. Deadline for advertising materials and payment is December 18. To make on-line payments with a credit card, please use the appropriate link. Advertising forms to print - Business Ads - Cover Letter, Contract, Ad Layout Payment link for Business Ad - Personal Ads - Cover Letter, Contract , Ad Layout Payment link for Personal Ads